Disrupting Tradition: How The GA Is Changing Recruiting for Insurance and Financial Firms
Recruiting in the financial world has looked the same for decades — and that was exactly the problem.
When I started The GA, I wanted to do more than fill jobs. I wanted to change how recruiting works in one of the most relationship-driven, tradition-heavy industries in America.
And that’s exactly what happened.
The GA Started as a Side Hustle — and Shook Up a 160-Year-Old Giant
This all began as a side project inside a 160-year-old financial giant — one of the most established names in the industry. The goal was simple: help advisors and leaders recruit better. But what started small turned into something that would completely disrupt their approach to growth.
We didn’t just post jobs and hope for resumes.
We built stories, videos, campaigns, and digital strategies that turned recruiting into a brand experience.
We made people want to join.
Within months, results skyrocketed — more conversations, better candidates, and a fresh, modern image that stood out in a crowded, conservative space. That success became the foundation for The GA.
What We Do Now
Today, The GA partners with insurance and investment firms across the country — from national broker-dealers to local independent agencies — helping them modernize the way they attract, engage, and hire talent.
We blend marketing, media, and recruiting strategy into one system designed for today’s candidate.
Here’s what that looks like:
Recruiting as a Service (RaaS): Your outsourced recruiting department — proactive, consistent, and brand-aligned.
Advisor Branding: We help firms tell their story so candidates can see themselves in it.
Multimedia Recruiting: Video, storytelling, and digital content that gets attention and builds trust.
Consulting & Training: For firms that want to build their own internal recruiting systems and culture.
It’s not “headhunting.” It’s growth strategy.
Why Insurance Firms Choose The GA
Because we speak your language.
We know what it takes to sell a career that’s 100% commission-based — and how to find people who have the drive to succeed in it. We’ve been inside the industry, built teams, and trained leaders. We understand the challenges, the regulations, and the mindset it takes to build a career in this business.
That’s what makes The GA different. We’re not outsiders trying to “learn insurance.” We’re insiders who evolved it.
The Future of Financial Recruiting
The old way of hiring — job boards, cold calls, and endless LinkedIn messages — doesn’t work anymore. Candidates expect more. They want to see the why behind your firm. They want authenticity.
We help firms deliver that.
And we’re just getting started.
If your insurance or financial firm is ready to recruit smarter, tell your story better, and grow faster — let’s talk.
