After 15 years in the insurance and investment industry, I’ve seen one truth play out again and again: great advisors don’t just appear — they’re built through relationships.

Recruiting in this business isn’t like hiring for tech, sales, or retail. You’re not just offering a job — you’re selling someone on a career built entirely on commissions. That’s not easy. It takes real industry understanding, credibility, and the ability to connect with people who thrive on independence, competition, and purpose.

That’s why Recruiting as a Service (RaaS) is such a perfect fit for financial firms — when it’s done by someone who’s lived it.

The GA Started as a Side Hustle — and Shook Up a 160-Year-Old Giant.

This all began as a side project inside a 160-year-old financial giant — one of the most established names in the industry. The goal was simple: help advisors and leaders recruit better. But what started small turned into something that would completely disrupt their approach to growth.

We didn’t just post jobs and hope for resumes.
We built stories, videos, campaigns, and digital strategies that turned recruiting into a brand experience.

We made people want to join.

Within months, results skyrocketed — more conversations, better candidates, and a fresh, modern image that stood out in a crowded, conservative space. That success became the foundation for The GA.

At The GA, we believe some of the best financial professionals aren’t sitting in business schools — they’re on courts, fields, and tracks. That’s why we built the Ballers Division — a recruiting arm designed to help former athletes transition their competitive drive into a career where performance still matters: financial services.

For the past decade, my work has taken me across the country — helping financial firms, insurance agencies, and investment teams grow their businesses through smarter recruiting. I’ve partnered with national brands, Wall Street firms, and independent offices coast to coast.

But lately, I’ve been thinking closer to home.

I’m based right here in Evansville, Indiana, and while 99% of my work has been national, it’s time to change that. There are great companies, financial professionals, and local organizations right here in the Tri-State who deserve the same level of recruiting strategy and storytelling that I bring to big-name clients.

Why LinkedIn really matters for financial leaders.

As a financial leader, you wear many hats: advisor, recruiter, business-builder, brand ambassador. The professional world is looking — and you want to make sure that when they look, what they see is the right story. That’s where your profile on LinkedIn becomes more than a digital résumé — it becomes a full-time asset.

When you’re on LinkedIn you’re not just connecting, you’re being found — by prospects, recruits, peers, referral partners. A strong profile gives you credibility. It opens doors. It invites people rather than requiring you chase them.